SARANTIS ROMANIA was established in 1996. The company's activities include the distribution of its own products, Personal Care Products and Household Products, as well as brands of international companies from the consumer goods industry, through strategic partnerships.
In 2007, SARANTIS GROUP acquired the Romanian company ELMIPLANT, a cosmetics company specializing in face and body care products.
The company's brand portfolio includes its own Personal Care Products brands - STR8, BU, C-THRU, ELODE, and ELMIPLANT and Household Products brands - FINO, TOP STAR, and TUB.O.FLO, as well as the mass-market brands of companies JOHNSON & JOHNSON, SODALIS, ANTONIO PUIG, CHURCH & DWIGHT, and EDGEWELL and the luxury brands LA PRAIRE, CAROLINA HERERRA, PACO RABANNE, JEAN PAUL GAULTIER.
