Head of Marketing / Marketing Manager
Connect Imobil is looking for an experienced professional who can take over and fully manage the marketing function, with a focus on performance, leads and sales.
The role involves both strategy and direct execution in the first months, followed by scaling and coordination.
Role objective:
Building and optimizing a marketing system that consistently generates qualified leads and supports sales growth for the agency and real estate projects.
Main responsibilities:
Performance Marketing
Setting up, managing and optimizing campaigns in:
Meta Ads (Facebook / Instagram)
Google Ads
Analysis and optimization of cost per lead (CPL) and conversions
Continuous testing of offers, audiences, and creatives
Strategy & Funnels
Building complete funnels: Ad → Lead → Presentation → Transaction
Establishing the promotion direction and allocating budgets
Data-driven decision making
Content & Creative
Defining content concepts (video, banners, copy)
Writing or approving scripts
Organizing and coordinating filming
Collaboration with designers and videographers
Website & Optimization
Website and landing page optimization (UX, conversion)
Lead flow monitoring
Analysis & Control
Daily performance monitoring (leads, costs, conversions)
Clear reporting and optimization proposals
Verification and coordination of collaborators (e.g. targetologist)
Candidate profile:
Solid experience in digital marketing (Meta Ads / Google Ads)
Ability to set up and optimize campaigns independently
Experience working with funnels and conversions
Analytical thinking and results orientation
Initiative and responsibility
Real estate experience is an advantage
We offer:
Salary: €1200 – €1500 + BONUSES
Access to real marketing budgets
Freedom of decision and implementation
Salary: €1200 – €1500 + BONUSES
Work schedule: Full-time
