• Developing and implementing online and offline marketing strategy.

• Developing and maintaining visual identity and brand message.

• Creating and managing content for social media, website, newsletters and promotional campaigns.

• Managing relationships with the press, bloggers, influencers and event partners.

• Organization and coordination of brand events and promotional campaigns.

• Campaign performance analysis (Google Analytics, Meta Business, etc.) and their optimization.

• Monitoring trends in the jewelry and luxury industry to adapt brand strategy.

• Collaborating with the sales and design team to ensure consistency between product, brand and customer.

• Previous experience in digital marketing, branding or PR (minimum 2 years).

• Solid knowledge of online promotion: Google Ads, Meta Ads, SEO, email marketing.

• Excellent copywriting and storytelling skills.

• Languages: Romanian and Russian – fluent; English – minimum B2.

• Basic design knowledge (Canva, Photoshop or similar) is an advantage.

• Skills in analyzing and reporting campaign results.

Personal qualities

• Developed aesthetic sense and attention to detail.

• Creativity and innovation in thinking.

• Communication and persuasion skills.

• Responsibility, autonomy and results orientation.

• Positive energy and desire for professional growth.

• Professional and creative work environment.

• Opportunities for personal and professional development.

• Involvement in projects and campaigns with real impact on the brand.

• Motivating salary package, negotiable depending on experience.