Branding Activities

managing the existing product portfolio: optimizing the assortment, conducting market research (trends, competition, demand, consumer preferences)

managing the development activities of new products and ranges and pricing policy (R&D)

Packaging activities management: brands, visual design, packaging materials, texts and messages

positioning and presenting new products, defining representative elements and messages to the consumer.

tracking product sales performance and intervening in product content and form.
Integrated Communication Activities

• promoting the Rogob brand (PR activities and image advertising)

• managing product communication campaigns and consumption opportunities across all communication channels

• managing the company's digital strategy

• creating specifications for online and offline campaigns and strategies

• developing communication and content lines for the company's products and ranges (video, photo, copy)

• organizing events and communication opportunities for the company's products

• tracking sales performance and intervening with initiatives to promote and increase product or range performance

• managing budgets allocated to the field of activity.

• reports and analytics to monitor campaign effectiveness.

higher education

experience in a similar position, preferably in FMCG companies

fluency in Romanian, Russian and English

advanced knowledge of MS Office, especially Excel and PowerPoint

good time organization and prioritization skills

familiar with deadlines and performing simultaneous tasks

career in one of the largest manufacturing companies in the country

attractive salary package

specialized trainings

dynamic and interactive work environment